The Pre-Done Property Differentiator Technique Part 2 Of 2
April 9th, 2010
The Pre-Done Property Differentiator Technique Part 2 Of 2
Before I reveal this special real estate investing strategy to you I want you to imagine you’re hiring a front desk person at an office. You get resumes from two people who on paper are exactly the same; education experience job abilities the whole nine yards. They’re commodities. Yet on the day of the interview the first guy shows up barely on time and not very put together.
When you ask for his resume and references he has to ‘get them to you.’ On the other hand the second guy arrives 15 minutes early looking fresh and neat. Before you can even ask for his paperwork he hands it over. At the end of the day who are you going to choose? Of course you’re picking the guy who gave you exactly what you wanted even before you asked.
That same strategy applies to selling a house. This is the core of the ‘PreDone Property Differentiator Technique.’ If someone comes to see your property give them all the information before they even ask for it.
My wife and I used this technique when we sold our home ourselves. When we went to the closing the buyer; who’d been involved with dozens of investments and Real Estate transactions said ‘I’ve never seen someone just so organized just have everything so together.’ I could sense from him that feeling of comfort and peace. There was no uncertainty in dealing with us and this property because I used this ‘PreDone Property Differentiator Technique.’
TWOSIDED SHEET STRATEGY
You’re gonna present this ‘PreDone Property Differentiator Technique’ as a twosided property sheet. Of course there’s the standard information address age of the home size so on and so forth. But add things like the block and the lot. If somebody goes to a Mortgage Broker to get prequalified or check some county records that’s something they’re gonna need.
Next have an item by item factual breakdown of all the improvements and additions to the home things that are 48 months or newer. Don’t use the word ‘old’. Use ’48 months or newer’ as well as brand new items that are less than 1 year. Put everything from lighting fixtures to doors moldings windows roofing siding anything that adds value. Give them the feeling that this is a new home. They have nothing to worry about.
The next section is absolutely critical your fees. Not just your HOA which obviously is standard but your utilities. What’s the electric sewer water cable internet? Who’s the provider? If you have a property specific website put that on this sheet as well.
MAKE IT PERSONAL
Most importantly add a personal note. I haven’t seen anybody else doing it but it’s incredibly powerful. The more personal you make it the more you’re gonna invoke those Home Go feelings from them. People are more likely to hustle you hard on price when they look at your house as just a thing a commodity. But when they see you as a person they treat the negotiation differently.
When we sold our home we referred to things like the breeze blowing from the back door on a lazy weekend. We mentioned the address and subdivision specifically. We also included our reason for leaving; wanting to start a family and move closer to family in Florida.
Buyers actually quoted the note and said ‘Wow I want to feel like that in my home.’ The ‘PreDone Property Differentiator Technique’ allowed us to sell our property in 10 days without a Realtor in an absolutely ice cold market.
Get a Mortgage Broker to work up some deals or some proposals in advance. It’s so powerful and shouldn’t cost you anything. Add a drawing or a layout of the home. Then when they go home they can say ‘Wow I wonder what room I’m gonna take’ and ‘Grandma’s clock would look so nice over here.’ You’ll really stand out.
When people area househunting they usually check out up to 5 properties in an afternoon. It’s very easy to mix them up and forget where they went when. The ‘Property Differentiator Technique’ and this twosided sheet makes it nearly impossible for them to forget your property; which has already put you ahead of the competition.
CONVENIENCE FEE
This strategy is so effective for you in selling your properties at a higher asking price because people pay for convenience and comfort all the time. Buyers are not gonna put saving a little money over the surety you can provide. People buy with emotion and the emotion here is uncertainty.
You overcome those Home No’s by creating that comfort for them that peace of mind. If your facts and figures are in order they feel like you’re in order. It also makes other properties suspect. If you give them everything up front then the next guy down the line doesn’t it makes the buyer worry that they’re hiding something.
PROCRASTINATION INSURANCE
The ‘PreDone Property Differentiator Technique’ also gives you Procrastination Insurance. A lot of times the questions don’t come up until the buyer has already gone home. Then they forget to call you or don’t get around to it. The next day it’s out of sight out of mind. Give them this worksheet to eliminate wonder and waiting.
The next major thing is that it puts the product in their hand. A long time ago I worked in security sales. A great technique we used is ‘Walk and Talk.’ As you’re doing your pitch you’d ask buyers to hold the sign. If you could get them to hold that sign 4 out of 5 times they would buy the security system. Psychologically when somebody physically has something they don’t want to give it up.
It’s the same thing with this twosided sheet. When it’s in their hand they’re figuring out where their furniture is going to go it’s hard for them to walk away.
I hope you’ll put some of these techniques to use right now so you can start selling your properties faster and at a better asking price. As I said before it only takes about 18 minutes and costs you absolutely nothing. So what do you have to lose?
About the writer:nbsp;nbsp;Damian Lanfranchi has pioneered the R.E.I. DoneForYou Deals System the only automated multimedia video marketing system that lets investors get deals with no work.Every week he educates 1000′s of investors with his revolutionary techniques.http://www.donttellmomiinvest.com
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